Customers will seek solace in the face of inflation-related concern. The emotional nature of fragrances makes it an ideal industry to capitalize on themes of escape. The most popular categories of fragrance components are linked to imaginative and escapism themes, such fantasy, flowery, or nature.

Consumers travel via their sense of smell, and less frequent fragrances are among the developing trends in the fragrance market as individuals spend less time commuting due to tight expenditures.

For instance, Natio’s “spice market” immerses viewers in a story that revolves around an aromatic spice store with real scents like pepper, cardamon, basil, and cloves. Source: Natio’s spice bazaar.

Stress Value & Durability

Customers are more concerned with products like Belgium perfume brands’ value and durability as living expenses rise. Customers may need some convincing to invest in perfumes and smells because they are not regarded as “essential.” Value, meanwhile, need not always equate to affordability. Products with multiple uses and enduring advantages might also be considered valuable.

If a fragrance was long-lasting, 39% of US consumers would purchase one even if they hadn’t smelled it in person. In the smell market, a niche trend that is emerging, American fragrance brands are connecting longevity with an appreciation for money and providing their cost-conscious customers with innovative ways to prolong the scent. One such technique is through the use of primers. Primer products, like the Nourishing Parfum Primer from House of Bō, can be used ahead of time to extend the fragrance’s longevity and incorporate an additional, immersive phase into the perfume application routine.

Brands can also demonstrate their value by emphasising the longer-lasting and more powerful advantages of extrait de perfume. To appeal to consumers’ notions of value for money, brands might emphasise that pure perfume requires fewer drops per application due to the concentrated nature of perfume oil, which extends the shelf life of a bottle.

The Scented Self: The Wearer’s Personality as an Expansion of Their Fragrance

Although it can be used as a means of escaping reality, fragrance can also be seen as a manifestation of the wearer’s individuality. Using fragrance to show one’s individuality can guarantee repurchases.

When developing fragrances, marketers might draw inspiration from the cosmetics sector, where various products are made to be worn on different days, or from the mood-boosting perfume trend to create perfumes that speak to the unique characteristics of their customers.

Customised promotions for Planet Parfum Belgium will enhance the attractiveness of the products and enable customers to express their own smell identities. To connect with a generation that questions conventional gender norms, the fragrance business will need to update its gender narrative. 15% of Generation Z in the UK is especially drawn to strong fragrances, per Mintel’s survey of perfume trends.